The Frank Co launches green claims audit for fashion brands ahead of EU rules

The Frank Co. has launched a Green Claims Audit to help fashion brands prepare for the EU’s ECGT Directive, which takes effect Sept. 27, 2026. The service is designed to flag risky sustainability claims, tighten evidence standards and reduce compliance risk before enforcement begins.

Why it matters: - The European Union’s Empowering Consumers for the Green Transition Directive will raise the bar on sustainability marketing across fashion. - Fashion brands that cannot back up environmental claims with evidence may face compliance, reputational and consumer-trust risks. - The new audit is aimed at helping brands spot problems before the Sept. 27, 2026 enforcement date.

What happened: - The Frank Co. launched a dedicated Green Claims Audit for fashion brands. - The service is designed to help brands prepare for ECGT requirements and review sustainability communications across consumer-facing channels. - The company announced the service June 25, 2026.

The details: - The audit reviews sustainability-related claims across websites, product pages, packaging, social media, email campaigns, investor communications, sustainability reports and other marketing materials. - The review covers sustainability and environmental claims, product-level sustainability statements, material and fiber composition claims, certification references, recycled content communications, responsible sourcing claims, carbon and climate statements, website and e-commerce content, packaging communications and sustainability reports and disclosures. - The service also includes a Market Access Dashboard to identify what brands need to sell in each country. - The Frank Co. provides guidance on which claims can stay, which need stronger substantiation and which should be revised or removed. - The audit process evaluates claims against regulatory expectations and industry best practices. - The company says the goal is to identify compliance gaps and create a practical action plan before enforcement begins. - The ECGT Directive will put closer scrutiny on vague terms such as “eco-friendly,” “green,” “environmentally conscious” and “sustainable” when brands cannot support them with verifiable evidence. - The regulation also tightens scrutiny of recycled content claims, responsible sourcing statements, carbon neutrality claims and sustainability labels and certifications. - The company says sustainability claims often depend on supply-chain data, material certifications and supplier-provided product information, so brands need traceable evidence.

Between the lines: - The launch reflects a broader shift from sustainability-led marketing to evidence-led compliance. - Fashion brands that have treated green claims as branding may need to treat them as regulated disclosures instead. - The move suggests companies with stronger documentation and supply-chain visibility may have an easier time adapting than brands relying on broad or vague messaging.

What's next: - Brands have less than a year before the ECGT Directive takes effect and enforcement begins. - The Frank Co. is urging companies to review sustainability communications now rather than wait. - Fashion brands interested in readiness assessments can contact The Frank Co. about the Green Claims Audit service. - The company says proactive preparation can help reduce regulatory risk, protect consumer trust and preserve competitive advantage. - The Frank Co. also says it will continue offering sustainability strategy, supply chain transparency, ESG reporting, certification guidance and regulatory readiness support.