EU Fab 6 launches consumer guide to PDO and PGI labels

The EU Fab 6 has released an online guide to help shoppers understand Protected Designation of Origin and Protected Geographical Indication labels on European wines and deli meats. The guide is part of a broader campaign in the U.K. and Switzerland to make geographical indication labels easier to recognize and use at the point of purchase.

Why it matters: - The guide aims to make Europe’s PDO and PGI labels easier for consumers to understand when choosing food and wine. - The project is designed to connect quality labels with product origin, production rules and protected names. - Better label recognition can help shoppers identify products linked to specific territories and standards.

What happened: - The EU Fab 6 launched a new online guide called “WHY PDO AND PGI PRODUCTS STAND OUT.” - The guide is available on the project website: More information. - The project introduced the guide in November 2026 in Rome, Italy. - The guide explains the difference between PDO and PGI labels. - The guide shows what consumers should look for on labels and packaging. - The guide uses products from the EU Fab 6 campaign as examples, including European wines and deli meats.

The details: - PDO means Protected Designation of Origin. - PGI means Protected Geographical Indication. - The guide explains that geographical indications protect registered names. - The guide says the system links products to defined territories and production rules. - The guide is intended to translate a technical labeling system into practical buying advice. - The launch is part of wider educational work by The EU Fab 6 in the United Kingdom and Switzerland. - The broader campaign includes tastings, training activities and consumer initiatives. - The campaign is co-financed by the European Union. - “The EU Fab 6 – Savour the PDO and PGI Wines and Deli Meats from Europe” promotes European products in the United Kingdom and Switzerland. - The campaign focuses on visibility and appreciation for products marked with PDO and PGI labels. - The initiative is supported by six consortia: Consorzio Italiano Tutela Mortadella Bologna, Consorzio Cacciatore Italiano, Consorzio Zampone e Cotechino Modena PGI, ODG des Premières Côtes de Bordeaux et Cadillac, Asociación para la Promoción del vino de Garnacha – Garnacha Origen, and Consorzio Tutela Vini d'Abruzzo.

Between the lines: - The guide is positioned as a consumer education tool, not a technical industry document. - The campaign’s emphasis on tasting and product-led education suggests the labels are easier to explain through familiar foods than through regulatory language alone. - The project is also a visibility play for European regional products in non-EU consumer markets.

What's next: - The EU Fab 6 will continue outreach in the United Kingdom and Switzerland through tastings, education and promotional events. - The campaign’s social channels remain active on Facebook, Instagram and YouTube. - Consumers can use the new guide as a reference point when comparing PDO and PGI products.