The EU Fab 6 launches online guide to help shoppers spot PDO and PGI products

The EU Fab 6 has published a new online guide in November 2026 to help consumers recognize protected food and wine labels across Europe. The project says the guide is designed to make PDO and PGI rules easier to understand for shoppers in the U.K. and Switzerland.

Why it matters: - The guide is meant to make European quality labels easier to understand at the point of purchase. - The project aims to help consumers identify protected wines and deli meats by checking labels, packaging and registered names. - The launch supports broader consumer education around geographic indications, which connect products to defined places and production rules.

What happened: - The EU Fab 6 launched a new practical online guide in November 2026. - The guide explains protected designation of origin (PDO) and protected geographical indication (PGI) products, and how to recognize them. - The project says the guide is available on its website in multiple language versions. - The guide is titled “WHY PDO AND PGI PRODUCTS STAND OUT.” - A project page hosts the Italian-language version. - The French version is available on a separate project page. - The German version is available on a German project page.

The details: - The guide gives a simple introduction to the two quality schemes and explains the difference between PDO and PGI. - The material tells consumers what to look for on labels and packaging. - The guide uses examples from The EU Fab 6 campaign, including European wines and deli meats. - It explains that geographic indications protect registered names and tie products to specific territories and production rules. - The project says the guide helps consumers better understand the origin and identity of the foods and wines they buy. - The launch sits inside broader education work in the U.K. and Switzerland, where tastings, training activities and consumer outreach are part of the campaign. - The campaign, co-financed by the European Union, promotes European excellence in the U.K. and Switzerland through tastings, educational activities and promotional events. - The initiative is backed by six consortiums: Consorzio Italiano Tutela Mortadella Bologna, Consorzio Cacciatore Italiano, Consorzio Zampone e Cotechino Modena IGP, ODG des Premières Côtes de Bordeaux et Cadillac, Asociación para la Promoción del vino de Garnacha – Garnacha Origen, and Consorzio Tutela Vini d'Abruzzo.

Between the lines: - The guide shifts the message from technical certification language to everyday shopping guidance. - That framing suggests the campaign is trying to convert awareness of PDO and PGI labels into actual consumer recognition at retail. - By using foods and wines already in the campaign, The EU Fab 6 is turning the products themselves into teaching tools.

What's next: - The EU Fab 6 said tastings, educational sessions and promotional events will continue in the U.K. and Switzerland. - The campaign is expected to keep building visibility for certified European wines and deli meats. - The project is also directing consumers to follow its social channels on Facebook, Instagram and YouTube for updates.