Remove Carbon Today retires 344 tonnes of CO2 in first year

Remove Carbon Today says individual customers in 19 countries have retired 344 tonnes of certified carbon dioxide removal in its first year, nearly 10 times the amount reported in May. The Finland-based shop is positioning durable removal as a trust-based alternative to traditional offsets as consumers look for proof their emissions are being cleaned up.

Why it matters: - Remove Carbon Today says individuals are increasingly willing to pay for certified carbon removal, not just companies. - The shift matters because durable removal is presented as a way to address unavoidable emissions with public proof and long-term storage. - The company’s growth suggests consumer demand for climate actions that are measurable, certified and transparent.

What happened: - Remove Carbon Today said it retired 344 tonnes of certified CO2 removal on behalf of customers in its first year. - The retirements came from customers in 19 countries across four continents. - The total is nearly 10 times the 35 tonnes the company announced in May 2026. - The online shop launched in November 2025 through Remove Carbon Oy in Finland.

The details: - Every tonne sold is already removed before purchase, certified by Puro.earth, additional and durable for centuries. - The company said retirements are completed under customer order numbers in a public registry within one month, with a median of 13 days. - Customer demand broke down this way: - 37% removed whole tonnes, with the largest individual order reaching 44 tonnes. - 28% removed CO2 equal to activities such as flights, driving and meals. - 24% removed smaller custom amounts, starting at 5 kg. - 11% subscribed to monthly removals of 100 to 300 kg. - Remove Carbon Today charges €198 per tonne, or €0.198 per kg. - Its product examples map emissions to everyday activities: - Driving: 30 kg per 100 km in a petrol or diesel car. - Flight: 115 kg per hour in economy. - Meat-heavy diet: 310 kg a month. - Home energy: 25 kg units a month, adjusted by country and household size.

Between the lines: - The company is betting that consumer skepticism about traditional offsets creates room for a different model. - It points to research suggesting fewer than 16% of traditional offset credits reflected real emission reductions in a 2,346-project study. - The company also cites a European Union rule that bans climate-neutral product claims based on offsetting as of 27 September 2026. - The argument is that certified durable removal can rebuild trust because the CO2 is already removed, independently verified and retired in a public registry. - Tiia Vihavainen, founder and CEO of Remove Carbon Today, said people around the world are taking responsibility for their unavoidable emissions.

What's next: - Remove Carbon Today is looking to expand the idea that individuals, not just businesses, can help finance durable carbon removal. - The company says its tracker shows every retirement and offers a published cost breakdown. - It is also framing individual carbon removal as a complement to broader climate action as the world remains off track for 1.5°C. - The company cites a path in which the world’s top 10% of emitters could remove 6 tonnes a year each, a scale it says would approach half of the 10 billion tonnes targeted for 2050.

The bottom line: - Remove Carbon Today is using a consumer storefront to turn carbon removal into a purchase people can verify, not just a promise they have to trust.